Business Model Innovation of Industrial Enterprise Based on Servitization and Intelligent Manufacturing Convergence
Servitization and intelligent manufacturing represent the two innovation models of demand-pull and technology-push, and are also important directions for the strategic layout of industrial enterprise. However, there is a lack of clear understanding of the connection and convergence interface between the two models. Based on the perspective of business model innovation, the concept of servitization and intelligent manufacturing is combined to define the convergence interface of the dual business model. According to the servitization level and digitalization level, nine combination architectures are determined. Use literature reported cases to support and illustrate these combinatons, and also discuss the implementation complexity differences in practice. This Study deepens the regular cognition of service integration and intelligent manufacturing convergence, and provides references for managers" decision-making on business model innovation.